Swift Industries: Content Refresh

Swift Industries, a small, innovative company making bags and cycling accessories in Seattle, wanted to freshen up the descriptive copy for their core products. I drafted new product copy and collaborated with cofounder and creative director Martina Brimmer to polish and finalize content. Together we worked to ensure a unified style and voice across the products. Here are two of my favorite products from the project:

Swift Industries Sugarloaf Basket Bag

Stylish, easy going, and purposeful to the very last seam, the Horizon Line Sugarloaf carries as gracefully off-bike as on. With comfortable handles and shoulder strap attachment points, this bag is an ideal travel companion, wherever you choose to take it.

The Sugarloaf is designed especially to nest inside the classic Wald 137 basket. Side wings wrap over the basket to hold your bag in place, so you can hit the trail knowing your bag’s going to stay in place. No need for a cargo net and no more rattling on uneven terrain!

Swift Industries Bandito Bag

This clever little bag works as a saddlebag and as a handlebar bag. It’s the perfect size for your tools and small stuff. Attach a shoulder strap (sold separately) to dee rings on either side of the Bandito for easy off-bike carry.

Damn, it’s cute.